Three Plans
Agent Builder is available in three tiers. The core plugin and seven bundled assistants are completely free.
| Feature | Free | Personal | Agency |
|---|---|---|---|
| Built-in AI assistants (7) | ✅ | ✅ | ✅ |
| Self trained AI assistants | ✅ | ✅ | ✅ |
| Marketplace AI assistants | ❌ | ✅ | ✅ |
| Automatic plugin updates | ✅ | ✅ | ✅ |
| White-label (remove branding) | ❌ | ✅ | ✅ |
| Sites | Unlimited | 3 sites | 25 sites |
| List your AI assistants for sale in Marketplace | ❌ | ✅ | ✅ |
What “Free” Includes
The free tier is not a trial — it is fully functional with no time limit. You get:
- All seven bundled assistants
- Train your own AI assistants – as many as you need
- Chat interface for each AI assistant
- Scheduled tasks and event automation
- Full permission and approval system
- Audit logging
- Use on unlimited sites
The only limitations are: no marketplace assistant downloads, and a small “Powered by Agent Builder” text in the chat footer.
When to Upgrade
Personal License is right for you if:
- You want the latest features and security patches
- You want to install marketplace assistants
- You want to list your AI assistants for sale
- You want to remove the “Powered by” branding
- You need the plugin for multiple WordPress sites
- You want expedited support
Agency is right for you if:
- You manage more than three WordPress sites
- You build AI assistants and want to sell them
- You run an agency and need white-label branding for clients
- You want marketplace access across all your sites
- You want to talk to a real support person
AI Provider Costs Are Separate
Your license fee covers the Agent Builder plugin and marketplace access. AI provider costs (OpenAI, Anthropic, xAI, Google, or Mistral) are billed separately by those providers based on your usage.
See Connecting an AI Provider for typical cost estimates.
Purchase
Visit our pricing page to purchase a license. After payment, you will receive a license key by email to enter in Agent Builder → Settings → License .