Free
Agent Builder — 1 site
- ✓ 1 site activation
- ✓ Create your own Agents
- ✓ Free daily tokens
- ✓ Support ticket
Personal Pro
Agent Builder Pro — up to 3 sites
- ✓ 3 sites activations
- ✓ 3 core free agents + safe Assistant Trainer (unlimited custom) + 5 templates (Pro unlocks +7 specialists + extreme power)
- ✓ LLM Cost Management
- ✓ Channel Integration
- ✓ Buy & Sell AI Agents
- ✓ Support ticket
Agency Pro
Agent Builder Pro — up to 25 sites
- ✓ 25 site activations
- ✓ 3 core free agents + safe Assistant Trainer (unlimited custom) + 5 templates (Pro unlocks +7 specialists + extreme power)
- ✓ LLM Cost Management
- ✓ Channel Integration
- ✓ Buy & sell AI Agents
- ✓ White-label & client usage
- ✓ Priority support
Free daily tokens if you configure Agentic AI as your default LLM Provider.
Free vs Pro (the strategy boundary)
| Capability | Free (WP.org) | Pro |
|---|---|---|
| 3 core agents + safe Trainer (unlimited custom) + 5 templates | ✓ F4 + safe F0 | +7 specialists + extreme |
| Sequential delegation + shared runs + depth/budgets (F1) | ✓ (router/team lead) | + parallel, visual, resumable (P2) |
| Local memory/facts (zero external) (F2) | ✓ + cloud opt-in | + Vertex RAG |
| Abilities bridge + WP7 banners/passthrough (F3) | ✓ visible admin | deeper integrations |
| Agent consumes external MCP (P1) | ✗ | ✓ (client) |
| Advanced channels / voice (P3) | ✗ (web only) | ✓ WhatsApp/Slack/Email/Sheets + more |
| Hard caps / DLP / egress / signed audit (P4) | ✗ (basic alerts) | ✓ |
| Marketplace buy/sell + revenue (P6) | ✗ (browse only) | ✓ |
Free is 100% functional + .org-clean standalone. Pro = pure immediate delight on activation (filter precedence + risk maxing). "WP7 gives the engine; Agent Builder is the cockpit."
Prepaid API Credits
Buy prepaid API Credits to empower your agents with Agentic AI
Feature Comparison
| Feature | Free Plugin | Personal | Agency |
|---|---|---|---|
| Build custom AI agents | ✓ | ✓ | ✓ |
| Site activations | 1 site | 3 sites | 25 sites |
| Agentic AI Service (daily limits) | |||
| AI chat queries | 10/day | 15/day | 20/day |
| Chat tokens | 30,000/day | 40,000/day | 50,000/day |
| RAG / knowledge queries | 2/day | 5/day | 10/day |
| AI image generation | 1/day | 1/day | 1/day |
| AI video generation | ✗ | Unlimited | Unlimited |
| Text-to-speech | 2,000 chars/day | 5,000 chars/day | 7,000 chars/day |
| Bring your own LLM API keys | ✓ No limits | ✓ No limits | ✓ No limits |
| Marketplace & Premium Features | |||
| Buy & sell AI agents | ✗ | ✓ | ✓ |
| Channels & Integrations | |||
| WhatsApp channel | ✗ | ✓ | ✓ |
| Email channel | ✗ | ✓ | ✓ |
| Slack channel | ✗ | ✓ | ✓ |
| Google Sheets channel | ✗ | ✓ | ✓ |
| Per-agent MCP servers | ✗ | ✓ | ✓ |
| Google PageSpeed Insights | ✗ | ✓ | ✓ |
| Slash commands | ✗ | ✓ | ✓ |
| Support | Community | Priority email | |
| Price | Free | $59/year | $149/year |
Frequently Asked Questions
Can I use the plugin without a license?
Yes! The free tier includes 3 core built-in AI assistants (WordPress Assistant, Content Writer, Assistant Trainer) + 5 quick-start templates with limited daily quotas via Agentic AI (no credit card needed). The safe Assistant Trainer lets you create unlimited custom agents from plain English (F1 sequential delegation + shared runs, F2 local memory, F4 templates). Conversation history limited to last 7 days. A paid Pro license removes limits, unlocks the AI Marketplace (buy/sell), +7 specialists, extreme trainer power, outbound MCP, durable workflows, hard governance, advanced channels (WhatsApp/Slack/etc.), and priority support.
What happens when my license expires?
Your installed AI assistants continue to work, but you won't be able to download new AI assistants from the marketplace or receive premium support until you renew.
Can I upgrade from Personal to Agency?
Yes! Contact us and we'll credit your remaining Personal license time toward an Agency upgrade.
Is there a refund policy?
Yes, we offer a 14-day money-back guarantee. If you're not satisfied, contact us for a full refund. Read our full refund policy.
How do I activate my license?
After purchase, you'll receive a license key via email. Go to Agent Builder → Settings → License in your WordPress admin and enter your key.
Can I move my license to a different site?
Yes! You can deactivate your license from one site and activate it on another. Personal licenses allow 3 active sites at a time.
What happens when I hit the free daily limit?
Your AI assistants will pause until the next day (limits reset at midnight UTC). You can remove daily limits immediately by buying prepaid credits or by connecting your own AI provider (OpenAI, Anthropic, Google, etc.) in Settings — your own keys have no limits at all.
Do I need prepaid credits if I use my own API key?
No. If you connect your own AI provider (OpenAI, Anthropic, Google Gemini, Mistral, Ollama, etc.), all chat usage goes directly to that provider at their rates. Agentic AI credits and daily limits only apply when using the built-in Agentic AI provider.
Ready to add AI assistants to your WordPress site?
Start free and upgrade when you need the Marketplace.
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