Marketing Agents

Marketing agents help grow your WordPress site through content creation, SEO optimisation, and audience engagement. Use the built-in Content Builder or create custom marketing agents tailored to your specific workflow and brand voice.

What Marketing Agents Can Do

Content Creation

  • Generate full blog posts from a topic, keyword, or brief
  • Create content outlines with headings, subheadings, and key points
  • Expand bullet points and notes into polished paragraphs
  • Write meta titles and meta descriptions optimised for click-through rate
  • Adapt content tone for different audiences (casual, professional, technical)
  • Draft email newsletters and subject line variations

SEO Optimisation

  • Analyse existing posts for keyword density and readability
  • Suggest internal linking opportunities based on your existing content
  • Generate schema markup suggestions for articles, FAQs, and how-to content
  • Audit title tags and meta descriptions across a category of posts
  • Identify posts with low word counts that may be hurting your rankings

Social Media

  • Repurpose blog posts into platform-specific social content (Twitter/X threads, LinkedIn posts, Instagram captions)
  • Create a content calendar outline for a given topic or campaign
  • Write multiple headline variations for A/B testing
  • Generate hashtag sets for posts in specific niches

Built-in Marketing Agent

Content Builder

The Content Builder is included with Agent Builder and handles the most common marketing tasks without any configuration. It can generate blog posts, outlines, and marketing copy, and it writes directly to your WordPress draft queue. Tools available in the Content Builder include:

  • generate_outline — Create structured content outlines from a topic or keyword
  • expand_content — Expand bullet points or notes into full paragraphs
  • improve_copy — Improve readability, engagement, and clarity of existing content
  • generate_headlines — Create compelling headline variations for blog posts or ads
  • adapt_tone — Rewrite content to match a different audience or brand voice

Build Custom Marketing Agents

Need capabilities beyond what the Content Builder provides? Use the Agent Builder to create custom marketing agents by describing their purpose in plain English. You can combine content tools with SEO tools, the Google Analytics integration, and WooCommerce product data to build specialised workflows. For example:

  • A Product Launch Agent that reads a new WooCommerce product, writes the blog announcement, creates the email copy, and publishes everything to draft — in one conversation
  • A Content Audit Agent that identifies your 20 lowest-performing posts by traffic, analyses what they are missing, and drafts an improvement plan
  • A Competitor Gap Agent that takes a list of target keywords and identifies which ones your site ranks for vs. which ones need new content

Capabilities

Marketing agents can access the following WordPress capabilities by default:

  • Read and write all post types (posts, pages, custom post types)
  • Read and write Yoast SEO and Rank Math metadata
  • Query Google Analytics 4 data for performance analysis
  • Read WooCommerce product and category data for e-commerce content
  • Generate and upload images to the media library (Image Generation add-on)

Frequently Asked Questions

Can a marketing agent publish content automatically without my approval?

By default, all write operations require your confirmation before executing. You can switch to autonomous mode in Settings → Agents → [Agent] → Confirmation Mode, which allows the agent to publish directly. We recommend keeping confirmation enabled for publish actions and only automating draft creation — this gives you a review step before anything goes live.

How do I make sure the agent writes in my brand voice?

Add a system prompt to your marketing agent describing your brand voice, preferred vocabulary, topics to avoid, and example sentences that match your style. The more specific your system prompt, the more consistently the agent will match your voice. You can also upload existing content samples as reference documents in the agent configuration.

Can the agent write SEO content for specific keywords?

Yes. Tell the agent the target keyword, the search intent you want to serve (informational, transactional, commercial), the competitor URLs you want to outperform, and the word count target. The agent uses your keyword in the title, headings, and body at natural density — it does not keyword-stuff. For best results, combine this with the SEO Assistant agent, which can check the output against Yoast SEO requirements before publishing.

Will the agent duplicate content that already exists on my site?

The agent does not automatically check for existing content on the same topic. Ask it to first search your site for posts on the target keyword (search_posts tool) before writing, and to flag if similar content already exists. You can also add this as a standing instruction in the agent’s system prompt: “Always check if a post on this topic exists before creating a new one.”

Can I use a marketing agent to manage my WooCommerce product descriptions at scale?

Yes. You can ask a marketing agent to list all products in a category, read their current descriptions, and generate improved versions for each. It can process multiple products in a single conversation. The updated descriptions are staged as drafts for your review before being published. For bulk operations on large catalogues, use the Scheduled Tasks feature to run the agent overnight.

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