4. Frontend Capabilities

Frontend agentic capabilities enable conversational interfaces, dynamic personalization, and intelligent navigation for site visitors.

4.1 Conversational Interface Layer

// WordPress frontend Agent API
wp.agent.init({
    mode: 'assistant',           // 'assistant' | 'search' | 'navigate' | 'transact'
    position: 'bottom-right',    // UI position
    theme: 'auto',               // Match site theme
    capabilities: [
        'search',
        'filter', 
        'navigate',
        'add_to_cart',
        'submit_form',
        'explain_content'
    ]
});

// Programmatic interaction
const response = await wp.agent.chat({
    message: "Find articles about gardening",
    context: wp.agent.getPageContext()
});

// Event handling
wp.agent.on('action', (action) => {
    console.log('Agent performed:', action);
});

4.2 Dynamic Content Personalization

// In theme templates
<?php if ( wp_agent_should_personalize() ) : ?>
    <?php echo wp_agent_personalized_content([
        'base_content'  => $post->post_content,
        'user_context'  => wp_agent_get_user_context(),
        'constraints'   => [
            'tone'            => 'professional',
            'reading_level'   => 'auto',
            'preserve_seo'    => true,
            'max_length_diff' => '20%'
        ]
    ]); ?>
<?php else : ?>
    <?php the_content(); ?>
<?php endif; ?>

Personalization Modes

4.3 Intelligent Navigation Agent

4.4 Frontend Agent Actions

// Agent can perform these DOM actions
wp.agent.allowedActions = {
    highlight: true,        // Highlight elements on page
    scroll_to: true,        // Scroll to specific elements
    expand: true,           // Expand collapsed sections
    fill_form: true,        // Fill form fields
    navigate: true,         // Navigate to other pages
    add_to_cart: true,      // E-commerce actions
    show_modal: true,       // Display information modals
    play_media: false,      // Disabled by default
    submit_form: false      // Requires explicit user action
};

Related Articles

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• 3. Backend Capabilities
• Frontend Chat Security