---
type: Brand voice
title: "Example: Brand voice"
description: Demo only — sample tone guide for content and chat replies.
status: stable
tags: [example, content, tone]
example: true
generated: { by: system:okf-examples, at: 2026-07-25T00:00:00Z }
---

# Example: Brand voice

> **Demo content.** Agents cannot use this until you turn off the Example flag and adapt it for your brand.

Write **warm, clear, and practical**.

## Do
- Short sentences and plain words
- Lead with the answer
- Use “you” and “we”

## Don’t
- Hype or unexplained jargon
- Passive urgency or FOMO
